In the late 1960s Wisconsin wore this simple but tasteful helmet design that featured their legendary mascot "Bucky" Badger. For decades Wisconsin has used a badger in various forms as the school mascot. The version known as Bucky, sporting a cardinal and white letter sweater, was first drawn in 1940 by artist Art Evans. At that time, the badger went by names like Benny, Buddy, Bernie, Bobby and Bouncey. Art Lentz, the department's publicity director, had the idea to bring the mascot to life.

The original badger mascot was too vicious to control. On more than one occasion, the live badger escaped handlers before a sideline hero recaptured the animal with a flying tackle. It was decided in the interest of fan and player safety that Wisconsin's mascot be retired to the Madison Zoo. The Badger Yearbook replaced the live badger with a small raccoon named Regdab (badger backwards) and passed it off as a "badger in a raccoon coat."

In 1949, a student in the university's art department, Connie Conrad, was commissioned to mold a papier-mâché badger head. Gymnast and cheerleader, Bill Sagal, of Plymouth, Wis., was directed by homecoming chair Bill Sachse, to wear the outfit at the homecoming game. A contest was staged to name the popular mascot. The winner was Buckingham U. Badger, or Bucky. The name apparently came from the lyrics in a song which encouraged the football team to "buck right through that line."